Amazon Ditches TV For Word Of Mouth
Now Amazon has turned its quantitative prowess on one of the most vexing questions in marketing: Is television advertising worth the expense? Amazon’s answer is no. And it has canceled plans for any television or general-purpose print advertising this year. The company is so sure of its decision that it has dismantled its five-member advertising department, assigning the employees to other roles.
[found at Techdirt]
Well, that’s not a bad thing, IMO—their commercials sucked.
So I’d rather them put their money towards free shipping offers than the commercials 
Comments
I’d have to agree that the commercials were awful, and I like your idea about more free shipping offers.
Posted by: Brandy | February 10, 2003 10:17 AM
I never saw any commercials for Amazon, but I did see commercials for e-bay and those were awful. Though not nearly as bad as Old Navy of course. LOL!
Posted by: Kathy | February 10, 2003 03:09 PM
The commercials that Amazon ran were just plain stupid. But they’ve created such a big name for themselves online that I doubt the ads even helped.
Posted by: Thena | February 10, 2003 03:57 PM