Advertising to Gen Y
Joanna Krotz - Tough customers: how to reach Gen Y - Even though marketing wasn’t my major, I’m really interested in demographics and ways that marketers target their audiences. I didn’t have much time to read this, but it was interesting from what I saw. Maybe I should be an advertising exec in my next life ;)
Comments
with all due respect, I found Krotz’s article to be predatory and disgusting. I am dumbfounded as to why people are so interested in majoring in marketing and working within the field of advertising. Its effects on American culture are deleterious at best. What is so great about mapping out the psyche of individuals and then manipulating them to spend money? Absolutely disgusting.
For a better read, check out Jean Kilbourne’s "Can’t Buy My Love"
Posted by: lizziejammer | November 29, 2003 05:48 PM
with all due respect, I found Krotz’s article to be predatory and disgusting. I am dumbfounded as to why people are so interested in majoring in marketing and working within the field of advertising. Its effects on American culture are deleterious at best. What is so great about mapping out the psyche of individuals and then manipulating them to spend money? Absolutely disgusting.
For a better read, check out Jean Kilbourne’s "Can’t Buy My Love"
Posted by: lizziejammer | November 29, 2003 05:49 PM
with all due respect, I found Krotz’s article to be predatory and disgusting. I am dumbfounded as to why people are so interested in majoring in marketing and working within the field of advertising. Its effects on American culture are deleterious at best. What is so great about mapping out the psyche of individuals and then manipulating them to spend money? Absolutely disgusting.
For a better read, check out Jean Kilbourne’s "Can’t Buy My Love"
Posted by: lizziejammer | November 29, 2003 05:51 PM
with all due respect, I found Krotz’s article to be predatory and disgusting. I am dumbfounded as to why people are so interested in majoring in marketing and working within the field of advertising. Its effects on American culture are deleterious at best. What is so great about mapping out the psyche of individuals and then manipulating them to spend money? Absolutely disgusting.
For a better read, check out Jean Kilbourne’s "Can’t Buy My Love"
Posted by: lizziejammer | November 29, 2003 05:51 PM