personas
Boxes and Arrows: Taking the "you" out of user: My experience using personas - by Meg Hourihan.
When I think about it, I’m mainly focusing my designs on two sets of people. 1- people who have never set up a journal before and want to start fresh with an easy to set up design. 2- people who already have a journal and just want to add a design. I think I cater better to #1, simply because I recommend setting up classes for the bloghead, blogbody, blogfoot, etc. to control the look of the sets - if you already have had a set up, you may not want to change your classes every time you change sets. BUT, the nice thing about my sets is that I’m consistant between my designs, so it is way easy to change between my sets (specifically in GM and MT. Blogger is easy all the way around). Anyhow, gives me something to think about. (Instead of work. Oops!)
found via Shirley at Brainstorms and Raves.