design research
Very interesting article... Market research for design companies
Time invested in research will enable you to make confident design decisions. It provides a framework and helps to focus your thinking. Contrary to what some designers may think, it doesn’t stifle your creativity, it empowers it. Without it, you’re often shooting in the dark.
I think that to a certain extent, I do a bit of this, but don’t tend to evaluate it as an expense to the customer. I should work on that, knowing my value and how to pass on the info I learned about them before starting a design!
[seen at about Graphic Design]
