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design research

Very interesting article... Market research for design companies

Time invested in research will enable you to make confident design decisions. It provides a framework and helps to focus your thinking. Contrary to what some designers may think, it doesn’t stifle your creativity, it empowers it. Without it, you’re often shooting in the dark.

I think that to a certain extent, I do a bit of this, but don’t tend to evaluate it as an expense to the customer. I should work on that, knowing my value and how to pass on the info I learned about them before starting a design! smile


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